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2013
Objective
Find a piece of communication and improve it by applying design thinking.
Concept
Japaneasy is a Japanese language learning centre located in Melbourne CBD. Their existing flyer design is cluttered with information and colourful background.
The concept of the flyer is to bring out the idea - learning Japanese in a fun and easy way. The flyer would be placed in Japanese restaurants where customers could do the dot game on the flyer while they were waiting to be served. By joining the dots, the word ごはん (pronunced as go-han), meaning rice/meal in Japanese will be revealed. On the other side of the flyer is a list of courses they provide.
Design | Carol Chan
Photography | Carol Chan
Category | Print
Before - Japaneasy's exisiting flyer design
After - New flyer design
Dot game at the back of the flyer