This project is to create a black and white double sided poster with an assigned typeface given by our lecturers. The typeface that I got was a serif font, Sabon. One side is the fun, graphic side while the other side is a more serious type specimen.
Hardie Grant Stationery
This is a set of stationery design for Hardie Grant, including 4 mini notebooks, 2 journals and 4 postcards. Each notebook has a different grid and the internal pages are designed same as the cover with thinner lines.
14 Days and Nights
"14 Days and Nights" is a publication about my first solo traveling experience. It compiles of instant photos I have taken in Seoul, Korea and writings about the trip.
The objective of this brief is to find a piece of communication and improve it by applying design thinking.
Japaneasy is a Japanese language learning center located in Melbourne CBD. The concept of the flyer is to bring out the idea - learning Japanese in a fun and easy way. The flyer would be placed in Japanese restaurants where customers could do the dot game on the flyer while they were waiting to be served. By joining the dots, the word ごはん (pronunced as go-han), meaning rice/meal in Japanese will be revealed. On the other side of the flyer is a list of courses they povide.
Shelter & Bronze
Shelter & Bronze is a hypothetical furniture brand that offers well designed and contemporary furniture at an affordable price via an online platform.
I drew inspiration from patterns and geometric shapes for the art direction of the brand logo. With mixing colors and shapes together, it gives a bold and modern feel to it. The sub heading - modern furniture, uses a serif font to add in a bit of sophistication. The diagonal cut on the edge of the stationery set enhances the look and feel of the logo itself.
Craft Victoria Annual Report
Craft Victoria fosters creativity, experimentation and professionalism in contemporary craft and design, presenting it to a wide range of audiences and promoting craft values through exhibitions, commercial opportunities and public programs.
WIth designing the annual report, I wanted to keep the colors very subtle in order to bring out the elegance of Craft Victoria. The translucent cover enhances this quality with overlaying on colors. As for the design of the content, I used a sans serif that gives a modern sense to the brand as well.
Mark for Life
Chin-gu / Harujongil
This project is to create create a unique tattoo for oneself and 2 booklets to discuss its target audience and the story behind.
The design is a memento of my first solo trip to South Korea. It was based on a Korean word - 하루종일 (pronounced as "harujongil"), meaning "all day long". The concept of it is about the traveling experience itself, spending time alone all day long.
Book one: Target audience - "Chin-gu", meaning friends in Korean If i were to get a tattoo, I would tell my close friends. I illustrated them one by one, without looking at the paper. Then, I added a few lines to describe each of them. *Click here to view the drawings.
Book 2: Story behind the tattoo design - "Harujongil" I included polaroids I took during my trip in the booklet and wrote about the concept of my tattoo.
I used a concertina mixed saddle stitched binding method for both booklets.
Lecture Notes 2
An A5 publication containing a compilation of notes from half a year worth of lectures I attended in Communication Design 2013, RMIT University.
This is a remake of a 30-second title sequence for Baraka and a CD cover for the video.
Baraka revolves around the idea of evolution of human kinds - natural wonder to civilization. The approach of art direction and use of colours is rather contemporary in order to arouse the attention of city dwellers. The opening sequence portrays the essence of the movie with images of pulling strings. The movement of the strings is inflexible and restricted, which highlights its struggle along the way to develop civilization, especially in the last scene. The opening sequence prepares the audience for that experience in a subtle manner.
Music by Norihide Ogurusu
Shop the Runway
L’oreal Melbourne Fashion Festival (LMFF) is an annual celebration of fashion, beauty, business and creative endeavour for everyone to enjoy.
Shop the Runway is a platform where users can browse the runway outfits through PIPS-technology and get linked to the stores selling them. It is targeted to women ranging from 20 to 40 year-old. The design is made interactive and youthful, with the idea of combining mood and fashion together.
From pen strokes to key strokes
This is a double sided 7-page concertina. The aim of the project is to use typography as a medium to deliver two contrasting concepts - formal but never boring and informal and interesting.