Objective: A set of destination posters for EF Indonesia to promote learning a new language in their schools in Tokyo, Vancouver Island, Auckland and Oxford.
Concept: Learning a language abroad is a once in a lifetime experience. It’s a mix of education, travel, holiday, activities, languages, friends, excursion and much more.
The collage portrays a fun learning experience and depicts the city’s essence - with a landmark hero image to draw the audience’s attention. Each poster is complimented with an icon to add additional message on top of the collage. For example, the book adds “education” to Oxford’s poster that otherwise only would speak of sightseeing and travels.
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