Objective: To generate new leads by inviting old customers to bring their friends to watch a movie for free. All the materials are branded in order to promote brand awareness as well.
Concept: The key visual is composed by a classic film camera and spotlight effect designed in a minimalistic approach. To enhance the movie concept, I’ve created floor stickers in front of the backdrop that imitates Hollywood’s Walk of Fame. Instead of putting celebrities’ names on the stickers, it has been replaced with destinations that are offered by EF. Together with some branded props, it encourages participants to take photos in this setting.
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