Making Every Business Travel Moment Count

Objective: September is a key period for business travel, presenting an opportunity to capture demand as people return to work after the summer. Through Q3, the focus was on strengthening Premier Inn’s appeal as an easy, reliable choice for business stays.

The Challenge: Capture the early September booking spike and build preference during a key return-to-work period, communicating Premier Inn’s value to business travellers in a way that felt relevant, clear and compelling.

The Creative Approach: Two copy routes were developed to bring the strategy to life. “Get back to business with…” highlighted individual stay benefits, while “You focus on business. We’ll handle the…” positioned Premier Inn as a dependable partner that takes care of the details. Both routes focused on the practical comforts that make business stays easier.

My Role: I led the campaign’s visual development, establishing a cohesive look and feel across a high volume of deliverables, from programmatic banners and press ads to static and animated social assets. I adapted the creative across formats while maintaining visual consistency, using Figma Motion to streamline animation production and deliver assets efficiently without compromising quality.